I am a Lead Product Designer who thrives in the deep end. While many designers shy away from legacy stacks, compliance tables, and API constraints, I run towards them.
My philosophy is simple: Complexity should be handled by the system, not the user. Whether it's automating a 50-step underwriting workflow or modernizing a heritage brand, I focus on commercial impact over vanity metrics.
I don't start with screens; I start with data flows. Understanding the API constraints ensures my designs are buildable from Day 1.
I speak the language of developers and C-suite execs. I translate "User Needs" into "Business Value" to get buy-in.
Design is an investment. I track metrics like "Time-to-Offer" and "Conversion Rate" to prove ROI.
Core Discipline
Tech Stack
Industries
Currently open to Lead Product Design roles or strategic consultancy.
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